Real-time email, from first pitch to production
Liveclicker decides what an email shows when it’s opened, not when it was sent: prices and stock that are true at that moment, an offer code no one else has, a loyalty balance and tier as they stand when the reader looks. Most of my work is wiring that to a brand’s own data. At open, the email calls their API and renders the result against their business rules. Brands bring me in to work out what that feed has to guarantee: how fresh the data must be, a graceful fallback when the source is slow or empty, and the metrics that prove its value, since opens alone don’t. I stay with it through delivery and into production.
Inside Zeta, I work across product, engineering, and go-to-market, bringing field evidence into their decisions and helping deliver the scoping standards, pilot paths, and training our teams sell with.