About
Translating the Complex
Marketing teams dream up campaigns that outpace their infrastructure. Engineering teams build platforms those marketers can't fully leverage. I live in the middle.
Zeta Global's Data Cloud sits underneath all of it: an AI and identity layer powering decisioning across channels. My corner of it is Liveclicker, which came through the Marigold acquisition.
Liveclicker solves a problem email teams know well: content goes stale between send and open. Moment-of-open technology updates personalization at the instant a message is read, not when it's queued. I help enterprise teams build around that. The integrations, the workflows, the architecture that makes real-time actually real-time.
Interests
Code
Exploring what happens when AI meets personal taste. The interesting work happens at the edges where structured data meets sensibility.
Food
Exploring the intersection of technique and tradition. The best meals tell a story about where they came from.
The craft of deliverability, segmentation, and lifecycle architecture. Email is infrastructure disguised as a channel — and most teams underestimate what it can do.
Travel
Collecting context. Every city recalibrates your sense of what's normal. That perspective compounds.
Sound
A decade of DJing, music writing for NPR and print, event promotion in Atlanta, and an ever-growing digital archive. The through-line is pattern recognition: tracing how genres connect across geography and time.